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About

The story behind AR Media Solutions.

Alessandro Romanelli

Alessandro Romanelli

Founder — Software Developer & Creative Media Specialist

AR Media Solutions was founded by Alessandro Romanelli, a software developer and creative media specialist with a deep passion for motorsport. ARMS operates at the intersection of technology and visual storytelling — delivering professional media content, custom web applications, and strategic IT consultancy.

With years of experience as a full-stack developer and a background working alongside motorsport teams, esports organizations, and racing drivers, Alessandro brings a unique perspective: the technical rigor of a software engineer combined with the creative eye of a designer. This dual expertise is what allows ARMS to build products like the Client Portal and Drivers Scout while also producing high-quality race graphics and social media campaigns.

Whether the deliverable is a championship standings graphic or a custom data-driven web platform, every project is approached with the same precision and commitment to quality that defines the best teams on the grid.

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Core Values

The principles that drive every project.

Precision

Every pixel and every line of code is crafted with meticulous attention to detail.

Performance

Fast turnarounds, optimized applications, and deliverables built for the pace of racing.

Technical Depth

Full-stack development expertise paired with creative vision — a rare combination.

Motorsport Culture

Deep understanding of racing. Every visual and every tool speaks the language of the paddock.

Experience

A track record across software, gaming, and creative media.

  1. Owner

    AR Media Solutions

    April 2025 — PresentLugano, Switzerland

    Owner of AR Media Solutions, providing web development, IT consultancy, digital platforms, and business-focused technical solutions.

  2. Senior Full Stack Developer

    Swiss Armed Forces

    2023 — 2024Bern, Switzerland

    Led development of modern Angular applications and improved satellite tracking systems within a concept team.

    • Led a concept team to develop modern Angular applications
    • Improved the satellite tracking system interface
    • Developed secure and scalable backend systems for tracking capabilities

  3. Full Stack Developer

    Wyth SA

    2022 — 2023Lugano, Switzerland

    Developed core features for a customizable social platform in a team of 10, including real-time video communication.

    • Worked in a team of 10 on a customizable social platform
    • Developed the WebRTC flow for one-to-one video calls
    • Improved platform style and component quality

  4. Software Engineer

    Ente Ospedaliero Cantonale

    2020 — 2022Bellinzona, Switzerland

    Supported the Business Intelligence team with data engineering and built platforms for medical research.

    • Supported the Business Intelligence team with SQL-based data work
    • Built a platform for medical study and research surveys
    • Performed data cleaning and analysis for medics and researchers

  5. C++ Game Developer

    Bohemia Interactive

    2019 — 2021Remote

    Contributed to major Arma 3 DLC titles and improved core engine-level systems for the game.

    • Contributed to Arma 3: Prairie Fire and Arma 3: Spearhead 1944
    • Helped deliver DLC content that sold over 1M copies
    • Reworked the server browser and greatly improved load times and UX